Tuesday, February 3, 2009

Visual Communication

Anything that you see with your eyes can be considered a part of visual communication. The eyes are typically known as the weakest of the senses. They tend to mislead you into seeing something that is not there because your mind tries to fill in the blanks. Visual communication is typically used in a supportive role with other forms of communication such as verbal communication— but can also be independent.

One form of visual communication is the written word. The idea that we can scribble shapes and lines together into patterns and actually understand what they mean is incredible. However, there is a lot more to what is actually written than the words themselves. Most of the inflections and subtleties that can be understood through the spoken word are lost in the written word. The mind will try and fill in the blanks to add your own interpretation— which may not be what the author really meant. I admire people who can write well. These are the people who are very clear in what they say and will guide the reader into seeing what they want you to see.

Another form of visual communication is body language. A lot has been written about how to interpret body language, and I feel that it is very important when communicating with someone in person. However, the visual weaknesses are also present here as well. We may misinterpret the body language that we see, as well as project a false sense of attitude if our body language is not clear.

Understanding the weaknesses of visual communication gives us the opportunity to be more clear in what we say. We also become aware of how we project our meaning through what others see. Through this understanding and awareness we can become more effective in our visual communication with others.

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